ABOUT

HIGH CARD
Art Direction • UI/UX Systems • Mobile Gaming • iGaming • 



About

High Card Creative is a senior-level Art House specializing in mobile gaming, Class III, II, iGaming, Keno, and Pull-Tab art development.
With over 20 years of industry experience spanning land-based casino, social casino, and mobile gaming, we help studios build scalable art pipelines, high-performing visual systems, and cohesive product identities that convert players and drive revenue.
From startup teams to established studios, we transform creative chaos into structured, sustainable production ecosystems.
What We Do
🎮 Game Art Direction
Full-cycle art leadership from concept to launch
Visual identity development for new and derivative titles
Licensed IP adaptation & brand alignment
World-building and theme system creation
🧩 UI/UX Systems Design
UX flow architecture & wireframing
UI skinning & motion graphics
Live Ops event design
Rapid prototyping & gray-box development
⚙️ Art Pipeline Development
Production workflow optimization
File structure & documentation systems
Outsource management frameworks
Scalable asset production standards
👥 Team Building & Mentorship
Artist development & performance coaching
Cross-functional collaboration frameworks
Creative leadership training
Studio culture alignment
Industry Experience
Marv has held senior leadership and art direction roles across major gaming organizations including:
IGT
EVERI
PLAYSTUDIOS MyKONAMI
DoubleDown Interactive
Cat Daddy Games (2K)
Hidden-Pixel Games/KOIN Games
GameCode
Across these studios, contributions include:
Launching 40+ games in high-velocity production cycles
Scaling teams from solo artist to 8+ direct reports
Achieving $2M+ annual market spend with strong monetization performance
Delivering 2–3 Live Ops events per week during peak production cycles
Leading art systems for land-based, social casino, mobile, and Web3 initiatives
Notable Contributions
Led Art Direction for five mobile titles in a single development cycle.
Directed full UI/UX vision for limited-time WWE crossover events.
Oversaw art pipeline implementation for Playtech’s Phazer Engine integration.
Managed outsource studios across international production teams.
Developed proprietary art process documentation used studio-wide.
Mentored junior artists into senior and leadership roles.
Leadership Philosophy
Great games are not built on talent alone — they’re built on systems.
Marv’s leadership philosophy centers on:
Sustainable production over short-term output
Clear visual standards over reactive fixes
Mentorship over micromanagement
Collaborative transparency across disciplines
He specializes in aligning creative ambition with production reality — ensuring art direction is both visionary and executable.
Services For
iGaming Operators
Social Casino Publishers
Mobile Game Studios
Web3 Gaming Ventures
Licensed IP Developers
Startups Building New Studios
Let’s Build Something That Lasts
Whether you need:
A full art direction overhaul
A UI/UX systems rebuild
Live Ops optimization
A scalable art pipeline
Or leadership to stabilize and grow your team
Marv Riley Creative delivers studio-level results with executive-level insight.